Microneedling, also known as collagen induction therapy, is a non-surgical cosmetic procedure that uses a small handheld device with tiny needles to create controlled micro-injuries to the skin. These micro-injuries stimulate the body's natural healing response, promoting the production of collagen and elastin, two essential proteins that keep the skin looking youthful and healthy.

Microneedling can be used to treat a variety of skin concerns, including fine lines and wrinkles, acne scars, hyperpigmentation, and uneven skin texture. It is also an effective treatment for stretch marks and hair loss. The procedure is relatively quick, usually taking around 30 minutes to complete. Patients may experience some mild discomfort during the procedure, but topical numbing cream can be used to minimize any discomfort.